Summer is Serious
Art Direction / Design
In the summer of 2014, Nike joined forces with notable Nike Basketball athletes to celebrate the baddest of summer basketball. From Los Angeles to Liverpool and Beijing to Barcelona, Nike searched for the world’s baddest basketball players around the globe. Athletes throughout the world were encouraged to submit their baddest moves through social media for the chance to get a personalized basketball card created and end up on the Nike draft board. The top 16 submissions got to travel to Barcelona for the world’s largest pickup game coached by Anthony Davis and Kyrie Irving.
Design team: Rasmus Wängelin, Billy Burkert, Erin Kim, Felipe Ferreira, Alex Otto.
Client: Nike • Type: Campaign • Produced at: R/GA