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Sochi - Gear up for gold

Art Direction / Design / Animation

Olympic athletes go to the games armed with Nike gear, but with the focus on competition at an all time high, the focus on style takes a backseat. So, the Sochi mobile web experience set out to give athletes and visitors an outfit recommender that showed them how to pair products in a lightweight, mobile experience. Starting with a piece or starting with an outfit, athletes were given the tool to help them stay stylish from the slopes to the medal stand. 

Design Director: Rasmus Wängelin
Designer: Erik Herrström

Client: Nike  •  Type: Mobile web  •  Produced at: R/GA

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