Sochi - Gear up for gold
Art Direction / Design / Animation
Olympic athletes go to the games armed with Nike gear, but with the focus on competition at an all time high, the focus on style takes a backseat. So, the Sochi mobile web experience set out to give athletes and visitors an outfit recommender that showed them how to pair products in a lightweight, mobile experience. Starting with a piece or starting with an outfit, athletes were given the tool to help them stay stylish from the slopes to the medal stand.
Design Director: Rasmus Wängelin
Designer: Erik Herrström
Client: Nike • Type: Mobile web • Produced at: R/GA