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KD5

Art Direction / Design

With lights out shooting and merciless accuracy, Kevin Durant proved to fans everywhere that when he’s on the court, he’s not nice. With a series of social posters that detailed each feature of the KDV, we proved that it was built to serve, protect and amplify the most dangerous shooter in the league. Along with a series of KD Is Not Nice memes, the posters drove home the message, sparking engagement with the product and proving that you don’t have to be nice to earn eyeballs.

Design: Rasmus Wangelin & Chris Jovanov, Joe Johnson & Tommy Korad

Client: Nike  •  Type: Social Images  •  Produced at: R/GA

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