Brand Creation / Creative & Aesthetic Direction
[ ATEL’YE :] / SWEDISH (NOUN): ARTIST STUDIO
Ateljé is a New York based women's shoe brand. The company’s unique filter is born out of its Swedish heritage and New York positioning and aims to blur the lines between feminine and masculine notions while creating highly functional products for everyday. During 2014-2015 I worked as the Brand / Aestetic Director helping launch the brand from 0 to 100. I created all the aspects of branding, web, strategy, influencer collaborations and overall look and feel.
After launching in Fall 2014, Ateljé quickly made an impact in the industry and got picked up by major retailers such as Bloomingdales, Nordstroms, Shopbop and featured in the magazines Vogue, Elle, Harpers-Bazaar & Women's Health.
Client: Ateljé • Type: Brand Creation • Produced at Freelance